Gordon Ma’s Resume 881 KB

Proven experience with Inbound Marketing workflow and Marketing Automation implementation
Certified skills with Google paid Search Ads, Display Ads and Video Ads analysis and execution
Proficient with website Content Management System (CMS) and framing operation and integration
Practical knowledge of web programming languages and good understanding of web database
Solid grasp and hands-on skills of graphic creatives and video storyboard concepts development

Inbound marketing automation & CRM: Pardot / SalesForce / MailChimp
Online paid ads operation: Google Adwords / Google Analytics / SEMrush / Office Excel
Website content management system (CMS): WordPress / Joomla
Programming knowledge: HTML5 / CSS3 / JavaScript / MySQL / Sublime Text
Graphic skills: Adobe Photoshop / Illustrator / InDesign / Acrobat

Digital Marketing Specialist (2015 – Present)

Excel Funds Management Inc. – Toronto, Canada

Digital Marketing & Management
- Executed inbound marketing plan and marketing automation workflow in Pardot and report to Marketing Team Head
- Lead media buying from reputable vendors and execution in Google AdWords, LinkedIn, Facebook and other partners
Website Design
- Designed microsites, landing pages, Email templates and opt-in forms in WordPress, Joomla and Pardot
- Integrated online compontents into the website, including Eventbrite, GoToWebinar and Pardot smart forms

Senior Graphic & Web Designer (2013 – 2015)

Pacific Express Travel Ltd. – Toronto, Canada

Rebuilt company’s banding guideline / Improved graphic design for all marketing collaterals / Supported sales team needs
Improved company’s website structure and organic traffic / Generated monthly digital marketing report for Marketing Manager

Senior Graphic Designer (2006 – 2010)

Elsevier Ltd. – Shanghai, China

Graphic designed magazine ads, online ads, book cover, poster, brochure, catalogue, leaflet, folder, conference materials and more.
Maintained official website, including update and content management
Participated in event design and management, such as seminar, conference, forum in terms of medicine industry
Made presentations and communication with customers
Coordinated with print houses and other suppliers

Diploma of Digital Media Arts (WITH HONOURS) Seneca College, Toronto, ON 2011 – 2012
Business Management Graduate Certificate (WITH HONOURS) Seneca College, Toronto, ON 2010 – 2011
Bachelor of Graphic Design (WITH HONOURS) Shanghai Normal University, China 2002 – 2006